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党报评论要进一步增强传播效果,需要转换表达方式、改进文风,做到短化、软化、实化。在新媒体迅速兴起,信息传播渠道多元化的形势下,党报评论的有效传播也面临挑战。媒体融合发展的背景下,如何增强党报评论的传播效果,更好地发挥党报评论引导舆论的作用,是必须认真思考的课题。短化:让评论导向更鲜明评论应该写多长?这是一个没有标准答案的问题。写长还是写短,需要根据题材的大小、版面的需要等因素决定,不能一概而论。
In order to further enhance the dissemination effect, the party newspaper commentary needs to change the mode of expression and improve the style of writing so as to shorten, soften and actualize it. With the rapid rise of new media and the diversified channels of information dissemination, the effective dissemination of the party newspaper reports also faces challenges. Under the background of media convergence and development, how to enhance the dissemination effect of the party newspaper commentary and how to better exert the role of newspaper commentary in guiding and guiding public opinion are issues that must be seriously considered. Shortening: Making Reviews More Striking How long should comments be written? This is a question that does not have a standard answer. Writing long or short, according to the size of the theme, the needs of the layout and other factors, can not be generalized.