广告语言课题研究纲要补语用所广告语言研究课题组一、广告语的定位是：个性。因为不存在优秀的大众商品（包括经营服务），优秀的商品都是从一个方面满足人们从别的商品很难得到的需要，都有个性。广告语就是要突出这个商品的个性，它本身从内容到形式都要有跟这个商品的... Advertising language research project complement language advertising language research group one, advertising language positioning is: personality. Because there is no good public goods (including business services), excellent goods are all from one aspect to meet the needs of people from other goods is difficult to get, have their own personality. Advertising language is to highlight the personality of this product, which itself must have the form from the content of this product ...