本文以现代城市传播理论为主要依据,在信息传播的整体学术框架内,深入认知“对接京津”战略下保定城市形象定位的具体特征与语境,通过对保定城市形象推广的载体策略、动能策略、基础策略和渠道策略等的研究,最终为保定在“环渤海视域”下的城市形象推广提供可资借鉴的物质化表征和可识别符码。 Based on the theory of modern city communication, this dissertation deeply cognizes the specific characteristics and context of the city image orientation of Baoding under the strategy of “docking Beijing-Tianjin” under the overall academic framework of information dissemination. Through the analysis of the carrier of city image promotion in Baoding, Strategy, kinetic energy strategy, basic strategy and channel strategy, finally provide the materialized representation and identifiable code for Baoding to promote the city image under the “Bohai Rim”.