一个对区域开拓举足轻重的市场,产品导入后一直处于“温吞水”状态——追加投入?换人? 笔者曾就职于一家生产一次性妇婴卫生用品的中小型企业,任营销总经理,4年中公司年销售额一直保持着40%～50%的增长速度。其间,西安作为西北地区的重要市场,公司成立了办事处进行直营,辐射全省,但产品导入半年多的时间,市场反应一直不温不火,在同类市场中处于落后水平,连续3个月未完成销售指标。 An important market for the development of the region, the product has been imported in the “warm water” status - additional investment? Substitution? I worked for a production of disposable maternal and child health supplies for small and medium enterprises, general manager of marketing, 4 years, the company has maintained annual sales of 40% to 50% growth rate. In the meantime, Xi'an as an important market in Northwest China, the company set up an office for direct sales, radiation throughout the province, but more than six months after the introduction of products, the market has been tepid, in a similar market in the backward level, three consecutive Month did not complete sales targets.