随着知识经济时代的到来,文化作为重要生产资料的战略资本,在企业经营管理中的地位日显重要。国际大公司和我国优势企业的成功经验表明,企业要在市场中获得竞争优势,既要看到企业的资金、设备、技术和产品等有形资产,也要看到企业的精神文化、制度文化、战略文化、营销文化和人本文化等无形资产,必须把企业文化作为一种重要的资本去研究、开发和运作、文化制胜已成为企业发展的新途径,一个企业创造和拥有文化资本的多寡,将在很大程度上决定他在市场竞争中的地位和资格。改革开放20年来,我国众多优势企业勇于探索,创造了许多各具特色的优秀企业文化。科学地对这些文化加以归纳和整合,不论是对劣势企业学习他人经验,有效开发企业文化建设工作,还是对优势企业博 With the advent of the era of knowledge economy, culture as a strategic capital of important means of production has become increasingly important in the management of enterprises. The successful experience of large international corporations and China’s dominant enterprises shows that companies must gain a competitive advantage in the market, not only must they see tangible assets such as capital, equipment, technology, and products, but must also see the company’s spiritual culture, institutional culture, and For intangible assets such as strategic culture, marketing culture, and humanistic culture, corporate culture must be studied, developed, and operated as an important type of capital. Cultural success has become a new approach to corporate development. How much does an enterprise create and own cultural capital? Will largely determine his position and qualifications in the market competition. Over the past 20 years of reform and opening up, many of China’s advantageous enterprises have been brave enough to explore and created many outstanding corporate cultures with distinctive characteristics. Scientifically sum up and integrate these cultures, whether it is to learn from other people’s experiences of disadvantaged companies, effectively develop corporate culture construction work, or whether it is a superior enterprise.