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2001年岁末年初,由浙江绿城和广州吉利两个甲B俱乐部曝光的足坛黑幕成为众多媒体关注的焦点,而媒体在这次足坛“黑哨”事件中,正如中国足协专职副主席世铎认为的那样,“起到了很大的推动作用”。大众传播的力量对社会究竟有何影响,在理论上其实一直是个争论未定的问题。从不同视角和层面出发,可以得出对大众传播效果的不同理解。传播学中的议程设置理论认为,新闻媒介所起的效果不是告诉我们该怎样想,而在于可以暗示我们该想些什么。简而言之,媒介对某些议题重要性的强调
The end of 2001 year-end, beginning by Zhejiang Greentown and Guangzhou Geely two A club exposed dark circles become the focus of many media attention, and the media in the football “black whistle” incident, just as the full-time Vice Chairman of the Chinese Football Association Shiduo Think, “played a significant role in promoting.” In fact, it has always been a controversial issue that the power of mass media affects society at all times. From different perspectives and perspectives, we can draw a different understanding of the effect of mass communication. The agenda-setting theory in communication holds that the effect of the news media is not to tell us what to think, but rather to imply what we should think of. In short, the media emphasizes the importance of certain topics