所谓绿色营销,是指企业在整个营销过程中充分体现环保意识和社会意识,确保消费者获得安全、卫生、方便、可靠的商品和服务,提高人们的生活质量,优化人类的生存空间。中国的企业面对全世界注重环保的绿色顾客,将如何实施绿色营销策略呢?绿色观念是前提。实施绿色营销战略,企业必须以绿色营销组合的观念和 The so-called green marketing refers to the enterprise in the entire marketing process fully reflect the environmental awareness and social awareness, to ensure that consumers access to safe, sanitary, convenient and reliable goods and services to improve people's quality of life and optimize the living space for humanity. Chinese enterprises in the face of green consumers around the world green, how to implement green marketing strategy? Green concept is the prerequisite. The implementation of green marketing strategy, companies must be based on the concept of green marketing mix