人们在分析总结一个企业兴衰存亡的原因时,常常是从经济学、投资学、管理学等方面着手,很少注意到道德因素对一个企业的重要作用。其实,道德因素对企业的影响是长远的深层次的,甚至是起决定作用的,具体表现在以下四个方面: 一、人品决定产品。市场经济是一种平等经济,信誉经济。企业制造出的产品实际上是人格化的物品,一个企业在市场上所卖出的实际上就是企业的“人”。所以说,不管什么产品,从生产过程到流通领域,再被消费者所使用,整个过程不仅是人与物打交道,而且体现 When analyzing and summarizing the reasons for the rise and fall of an enterprise, people often start from the aspects of economics, investment and management, and pay little attention to the important role of moral factors in an enterprise. In fact, the impact of moral factors on enterprises is a long-term, deep, and even decisive role, which is manifested in the following four aspects: First, character determines the product. Market economy is an equal economy, credit economy. Products manufactured by enterprises are actually personalized items, and what an enterprise sells in the market is actually a “person” of the enterprise. So, no matter what product, from the production process to circulation, and then by consumers, the whole process is not only dealing with people and things, but also reflect