新疆新天酒业销售有限公司市场部经理雷永翔将在央视投放广告称为“品牌上天”。 2002年11月18日,在2003央视广告招标会上,葡萄酒企业成为“行业黑马”,来自新疆的“新天酒业”累积招标额为4290万元,在葡萄酒行业中仅次于云南印象酒业,居第二位。这反映出新天酒业继续采取在央视大规模投放广告,以提升品牌知名度的策略。 与此同时,作为一个新兴品牌,新天酒业也非常重视“品牌落地”的工作,早在去年年初,新天酒业就已经开始持 Xintian Wine Marketing Co., Ltd. Marketing Manager Lei Yongxiang CCTV advertising will be called “the brand God.” November 18, 2002, at the 2003 CCTV Advertising Tender Conference, the wine business became a “dark horse in the industry.” Xinjiang Xintian Wine Industry accumulated a total bidding amount of 42.9 million yuan, second only to Yunnan Impression Wine in the wine industry Industry, ranking second. This reflects Xintian Wine's strategy of continuing to launch large-scale advertising in CCTV to enhance brand awareness. At the same time, as a new brand, Xintian Wine also attaches great importance to the “brand landing” work, as early as the beginning of last year, Xintian Wine has begun to hold