导入 CSR 策略,适逢其时改革开放20多年来,越来越多的中国企业,尤其是大批私营企业,通过不懈的营销实践,发展壮大为小巨人甚至巨人型的庞大实体,成为支撑中国经济进步的中流砥柱。随着企业发展,企业品牌的塑造与维护更显重要,因此,及时导入 CSR(CorporateSocial Relationship,即企业社会责任)策略,对中国企业的长治久安至关重要。CSR 策略是企业从“市场强人”向“企业公民”角色转变的关键一环,执行得好,不仅有利于企业品牌的推广与延伸, The introduction of CSR strategy coincides with the rapid reform and opening up 20 years ago, more and more Chinese enterprises, especially a large number of private enterprises, through unrelenting marketing practices, the growth and development of small giant or giant giant entity, to support China’s economy The mainstay of progress. With the development of the enterprise, it is even more important to shape and maintain the corporate brand. Therefore, the timely introduction of Corporate Social Responsibility (CSR) strategy is crucial to the long-term stability of Chinese enterprises. CSR strategy is a key part of the transformation of the enterprise’s role from “market powerhouse ” to “corporate citizenship ”. The implementation of CSR strategy is not only beneficial to the promotion and extension of corporate brand,