期望值理论 ,是美国心理学家弗隆 (ＶｉｃｔｏｒＨ．Ｖｒｏｏｍ)１９６４年提出的一种重要的激励理论。弗隆认为 ,某一活动对某人的激发力量 ,取决于他所能得到结果的全部预期价值乘以他认为达到该结果的期望概率。用公式表示即 :Ｍ＝Ｖ×Ｅ。其中 :Ｍ代表激发力量 ,是指调动一 The expectation theory is a kind of important motivation theory put forward by American psychologist Victor H. Vroom in 1964. Furlong argues that an activity’s motivation for a person depends on the total expected value of the outcome that he can obtain, multiplied by the probability of his expectation of reaching the result. The formula that is: M = V × E. Of which: M on behalf of the exciting force, is to mobilize one