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本文根据相关调查数据,分析了天津市青年电视节目收视习惯,以及收视偏好与选择等。结果显示,青年收看电视节目具有以下特点:收视时间相对较短;选择节目具有更大的随意性;对节目质量要求更高;更注重节目的娱乐性和知识性;更注重满足自己的爱好、需求和心理体验;更重视节目的互动性,参与意愿更强等。
Based on the relevant survey data, this paper analyzes the viewing habits of young TV programs in Tianjin, as well as viewing preference and choice. The results show that young people watch TV shows have the following characteristics: viewing time is relatively short; choice of programs with greater randomness; higher quality of the program; pay more attention to entertainment and knowledge of the program; pay more attention to meet their own hobbies, Demand and psychological experience; pay more attention to interactive programs, stronger willingness to participate.