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美国宾州大学几位学员的一个研究认为,“5·12”四川大地震永久地改变了中国CSR的状况。跨国企业早已经欣然接受企业社会责任(CSR)这一概念,并采用了全球化的策略,以保证在每一块市场都能最好地实现这一概念。然而那些在中国市场上仍然简单地
A study by several students at the University of Pennsylvania indicated that the “5·12” Sichuan earthquake permanently changed the status of China’s CSR. Multinational corporations have already embraced the concept of Corporate Social Responsibility (CSR) and have adopted a global strategy to ensure that this concept is best implemented in every market. However, those in the Chinese market are still simply