四年一度的世界杯,可谓商家的旷世良机。营销人该如何借力“眼球经济”大发其财呢?也许,实施精准营销的网络广告是一条捷径。日前,记者采访了天下互联集团副总裁兼市场总监吕兰亭。吕兰亭认为,在世界杯期间做营销,关键是抓住用户需求,应该“快”、“准”、“狠”。“快”要求广 The quadrennial World Cup, can be described as merchants of the era of good luck. Marketing how to leveraging the “eyeball economy” made big money? Perhaps, the implementation of precision marketing online advertising is a shortcut. Recently, the reporter interviewed the world Internet Group Vice President and Marketing Director Lü Lanting. Lupine Pavilion believes that marketing during the World Cup, the key is to seize the user needs, it should be “fast”, “quasi”, “ruthless.” “Fast” demanding