目标市场策略之我见吕恩兰张润桃王东炎企业在选择了宜于发展的市场机会（消费要求）后，即应抓住机会确定目标市场。所谓目标市场，是指目标顾客，也就是企业准备为之提供产品和服务的顾客群。为了充分利用自身有限资金和优势，生产经营畅销的商品，企业首先就要实行目标... My Opinions on Target Market Strategy Lü Enlan, Zhang Runtao, Wang Dongyan After choosing a market opportunity (consumption requirement) that is suitable for development, the company should seize the opportunity to determine the target market. The so-called target market refers to the target customer, that is, the customer group that the company is prepared to provide products and services for. In order to make full use of their limited funds and advantages to produce and sell best-selling commodities, companies must first implement the goal...