名牌是一种时尚,追求名牌、享受名牌已成为一种社会潮流。在人们的观念中,对一个企业而言,名牌既是企业及其产品的一个标志,也是企业经济效益和社会效益的一个保证,对消费者个人来说,名牌既是财富、身价的象征,又是一个兴趣、境界、追求的体现。随着市场经济的发展,近一两年来,“名牌”热在中国急骤升温。消费者青睐名牌产品,企业争创名牌,把创名牌、保名牌作为企业提高经济效益,求生存、求发展的一个追求目标,政府制定名牌战略,鼓励、支持企业创名牌,发展经济。由此可以看出,名牌 Brand-name is a fashion, the pursuit of brand-name, enjoy the brand has become a social trend. In people’s minds, for a company, brand name is not only a sign of the company and its products, but also a guarantee for the economic and social benefits of the company. For consumers, the brand name is not only a symbol of wealth and worth, but also An expression of interest, realm, and pursuit. With the development of the market economy, in the past one or two years, “brand-name” fever has suddenly risen in China. Consumers favor brand-name products, companies strive for brand names, and create brand-name and name-brand protection as a pursuit goal for enterprises to improve economic efficiency, survival and development. The government formulates brand-name strategies, encourages and supports enterprises to create brand names and develop the economy. From this it can be seen that the brand name