长期以来,许多商业企业领导人往往只重视用行政手段和经济管理办法去要求营业员提高服务质量,改善服务态度,却很少去研究营业员的心理状态给行为带来的影响。本文想对营业员的心理状态进行初步探讨。一、营业员心理对服务质量的影响。人的心理是客观现实在人脑中的主观反映,简单地说就是人的意识。没有主观现实作用于人,就不可能产生心理活动。由于人们在社会中所处的环境、地位、生活条件、所见所闻各不相同以及生理上的差异。因此, For a long time, many leaders of commercial enterprises often only paid attention to using administrative means and economic management methods to require salespersons to improve service quality and improve service attitude, but they rarely studied the influence of salesperson’s mental state on behavior. This article wants to make a preliminary discussion of the psychological status of the salesperson. First, the salesperson psychological impact on service quality. Human psychology is the subjective reflection of objective reality in the human brain, and simply human consciousness. Without subjective reality acting on people, there can be no psychological activity. Due to people’s environment, status, living conditions, what they see and hear, and their physical differences in society. therefore,