随着中国加入WTO以及市场经济体制的不断完善,家电品牌营销活动升级和深化问题日渐紧迫起来。许多家电企业不仅在进行品牌营销结构重组中面临着旧的营销观念、体制和活动的束缚,而且在升级品牌营销层次中还面临着更为严重的机制性障碍——这就是带有全局性的市场信用缺失。因此在品牌营销不断成长和成熟以及市场日益全球化的今天,我国家电企业除了继续打造原有的品牌营销根基,还必须进一步提升自己的市场信用等级,使得自身品牌营销推进到更高 With China's accession to the WTO and the continuous improvement of the market economy, the issue of escalating and deepening the marketing of home appliance brands has become increasingly urgent. Many home appliance enterprises face not only the shackles of the old marketing concepts, systems and activities during the restructuring of brand marketing, but also the more serious mechanical obstacles in upgrading the brand marketing level - that is, they are global Market credit is missing. Therefore, in the continuous growth of brand marketing and maturity as well as the increasingly global market today, China's home appliance business in addition to continue to build the foundation of the original brand marketing, but also must further enhance their market credit rating, making its own brand marketing to a higher