在九十年代初期,热线加直播的出现,曾经创造了广播的辉煌,互动节目的出现,增加了听众的黏着度,专业化办台,使得节目更具有针对性,广播变成窄播,广告主的目标人群更加精准。但这些随着互联网的出现,随着新媒体的发展,在这个媒体碎片化的时代,广播的优势不再彰显,在现代传播环境下,广播又回归到弱势媒体的时代,其实在新媒体时代到来之前,广播相 In the early nineties, the advent of hotline plus live broadcasting has created the glory of broadcasting, the emergence of interactive programs, increased the adherence of audiences, and specialized programs to make programs more targeted, broadcasting into narrowcasting, advertising The Lord’s target population is more precise. However, with the advent of the Internet, with the development of new media, the advantages of broadcasting are no longer demonstrated in the era of media fragmentation. In the era of modern media, broadcasting has returned to the era of disadvantaged media. In fact, in the new media era Before arrival, broadcast the phase