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湖南卫视的众多品牌栏目中,社教专栏《乡村发现》具有别样的风格。四年多来,《乡村发现》的声名与影响与日俱增。究其原因,外缘于湖南卫视频道整体效应的推动,内发自栏目自身持久而深度地掘进。由此,在观众面与收视率持续攀高的同时,也引来业务圈与学术界的注目。各种具备学术意义的评奖,前前后后以各式各样的称号给予判断和奖掖。如“金话筒金奖”、“湖南新闻奖”等,不一而足。各种有见地的文章也开始触及栏目成功的要素。我个人认为:《乡村发现》是在五光十色的电视竞争中具有独立品格、独特方位和独有价值的电视栏目,它的定位和走向与湖南农业大省乃至中国农业大国的主体特征相吻合,即为广大的社会群体——乡村父老、农民兄弟开创一片属于自己的精神空间;开掘了极度富饶同时又被电视圈相对忽略而显得冷清的新闻与社教题材的金矿;主持人沉着、朴实,尤其是散发着亲和普通劳动者的魅力与风格,等等,构成栏目不同凡响的生气与活力。可以毫不夸张地说,《乡村发现》从技术到艺术,从选材到编排,从结构到语言,确实为中国电视传统的“对农节目”开辟了一片崭新的天地。
Hunan TV’s many brand columns, social education column “Village Discovery” has a different style. For more than four years, the reputation and influence of “village discovery” have been increasing. The reason, the outer edge of the overall effect of Hunan Satellite TV channel to promote, made from the column itself lasting and in-depth excavation. As a result, while the audience and audience ratings continued to climb, it attracted the attention of the business circle and academia. A variety of academic awards, before and after to a wide range of titles to give judgments and incentives. Such as “Golden Microphone”, “Hunan News Award” and so on. A variety of insightful articles have begun to touch the elements of the success of the column. Personally, I think: “Village Discovery” is a television program with independent character, unique orientation and unique value in the colorful competition of television. Its positioning and direction are in line with the main characteristics of the major agricultural provinces in Hunan and even the major agricultural countries in China, namely, For the majority of social groups - rural patriarchs and peasants brothers to create a spiritual space of their own; digging extremely rich but at the same time overlooked by television circles and appear deserted news and the theme of the theme of social education; host calm, simple, Especially exudes charm and style of affinity and ordinary workers, etc., constitute an extraordinary column angry and vitality. It is no exaggeration to say that “village discovery” has opened up a brand-new world for the “program for farming” of the Chinese TV tradition, from technology to art, from material selection to choreography, from structure to language.