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上个世纪90年代,分公司、分销商、代理商等营销渠道模式开始出现在那些较易接受新鲜事物的城市群体中,销售队伍的“人海战术”退出了人们的视野。多触角的营销网络为消防企业争夺市场夺得先机,本土化的销售渠道正以天然的优势和强大的学习能力侵占了中国巨大的市场,但新的挑战也随之出现:市场的分散性和不均衡性使很多消防企业在全面开拓市场的过程中付出了额外代价,回款难、渠道混乱等问题令他们烦恼不已。
In the 90s of last century, the marketing channels such as branches, distributors and agents started to appear in urban groups that were more receptive to new things. The “human-sea tactics” of the sales force was out of view. Multi-channel marketing network for fire fighting enterprises to win the market competition for the market, the localization of sales channels are taking advantage of the natural advantages and strong learning ability to occupy the huge market in China, but the new challenges have emerged: the fragmentation of the market And imbalance makes many firefighting enterprises in the process of comprehensive market exploration paid an extra price, the difficulty of payment, channel chaos and other issues make them endless trouble.