高校形象识别系统UIS(University Identity System)对大学形象的塑造和传播具有重要的意义和作用。本文主要从作为UIS视觉识别的第一形象要素的高校标志入手,探讨它在高校形象识别系统中的作用和使用情况,并在对我国现有高校标志设计归类的基础上,提出改进的建议和方法,从而通过高校标志这个独一无二的视觉符号帮助大学树立良好的视觉形象,提高竞争力。 University Identity System UIS (University Identity System) is of great significance to the shaping and dissemination of university image. This article mainly from the UIS as the visual identity of the first image elements of the college logo to start to explore its role in the image recognition system and the use of colleges and universities and colleges and universities in our country on the basis of the design of signs based on the proposed recommendations for improvement And methods to help the university establish a good visual image and enhance its competitiveness through the unique visual symbol of the university logo.