论文部分内容阅读
联纵智达董事长首席营销顾问18年市场一线实战经历,95年曾因获“50万年薪”而成为当时中国年薪最高、最著名的职业营销经理人之一当代中国实战、实效营销咨询代表人物“影响中国营销进程的20位重要人物”之一复旦大学企业研究所高级研究员《中国经营报》、《销售与市场》、《新营销》、《中国商业评论》等多家专业媒体高级顾问1988年在中国首度提出“终端”概念,从而引发了中国营销领域的终端热潮2001年在中国首度提出“全面竞争能力”与“完整营销体系”概念,并帮助多家客户付诸实施,取得非凡业绩
Lianzao Zhida chairman of the chief marketing consultant 18 years of real market experience in the field, in 95 was “500,000 annual salary” and became China's highest annual salary, the most famous professional marketing manager of contemporary China's actual combat effectiveness marketing Consulting Representatives “20 important people affecting the marketing process in China” Fudan University, a senior researcher, “China Business”, “Sales and Marketing”, “New Marketing”, “China Business Review” and many other Senior Consultant of Professional Media In 1988, the concept of “terminal” was first proposed in China, which led to the terminal craze in China's marketing field. In 2001, China first proposed the concept of “full competitiveness” and “complete marketing system” , And helped many customers to put into practice and achieved remarkable results