论文部分内容阅读
随着全球知名品牌在中国的不断发展,中国本土企业亦越来越注重品牌建设,我们预期在2007年中国的媒体类投资将增加19%。北京奥运会的举办仍将促使媒体投资增长率在2008年达到29%,明显高于2001-2006年24%的媒体年复合平均增长率。
With the continuous development of global famous brands in China, Chinese local enterprises are also paying more and more attention to brand building. We expect that the investment in media in China will increase by 19% in 2007. The hosting of the Beijing Olympic Games will still lead to a media investment growth rate of 29% in 2008, significantly higher than the compound annual growth rate of 24% in media during 2001-2006.