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参与奥运会其实也是体育营销 的一种,通过体育赞助、冠 名、体育明星代言以及购买球衣广告、体育场广告等多种形式来整合企业资源,将体育文化与企业品牌融合,上升为企业特有的企业文化,这是体育营销的完整要求。参与体育营销的产品或服务应该有以下几个基本特点: 其一要是全国销售,甚至全世界销售的,对于只在区域销售的品牌来讲,广告成本相对太高; 其二这种产品的销售对广告的依
In fact, participating in the Olympic Games is also a kind of sports marketing. It integrates resources of enterprises by means of sports sponsorship, title, sports celebrity endorsements, and purchase of jerseys, stadium advertisements and other forms, and integrates sports culture and corporate brand to corporate unique enterprises Culture, this is a complete requirement of sports marketing. The products or services involved in sports marketing should have the following basic features: one is to be sold nationwide and even the rest of the world, the cost of advertisements is relatively high for brands that sell only in the region; and second, the sales of such products In accordance with the ad