如果事前估计到种种策略都难以见效,企业还愿意推行绿色战略吗?全球金融风暴劲吹。美国第三大汽车制造商克莱斯勒正式向法院申请破产保护,排名第一的通用汽车在准备快速破产重组计划,老二福特也正风雨飘摇。相比之下,日本汽车制造商的日子好过得多,丰田和本田的市场份额都在增长。 Is it willing to implement a green strategy if it is difficult to predict the effectiveness of various tactics in advance? The global financial crisis is furious. Chrysler, the third-largest automaker in the United States, formally filed a petition for bankruptcy protection before the court. General Motors, the No. 1 car manufacturer, was preparing for a quick bankruptcy reorganization plan and the second-generation Ford Motor Company was on a precarious course. In contrast, Japanese carmakers have far better days and Toyota and Honda have growing market shares.