一、对习俗的两种态度 西方市场营销界流传着这样一个故事:一个英国推销员和一个美国推销员去南太平洋一个岛上推销皮鞋。英国推销员到岛上一看,岛上的居民都不穿皮鞋他大失所望,给公司发回的信息中称该岛居民都不穿皮鞋,没有市场。他本人也立即回去了。美国推销员到岛上一看则大喜过望,给公司发回信息中称:该岛居 First, the two attitudes to the customs Western marketing circulated such a story: a British salesman and a US salesman to an island in the South Pacific to promote leather shoes. British salesman to the island a look, the island residents do not wear leather shoes, his disappointment, the company sent back the information that the island residents do not wear shoes, there is no market. He himself immediately returned. American salesman to the island a look overjoyed, send back information to the company, said: the island home