[广告主]香格里拉酒店-香宫 [创意说明]在这组异常简洁的杂志广告中,最吸引我们仔细品味的就是它那集聚创意的文案。为什么一道燕窝要“细拣298片豪羽”?又为什么一道鱼翅要“72小时顶汤出炉”?为了精准阐述这两个问题,我们在特别请教了一位新加坡粤菜主理名厨之后得知;燕窝中原本会存留数百片细碎羽毛,必须用良好的眼力和持久的耐心将其逐一清除。这样才能在高雅登堂的极品燕窝中见到洁白如雪的品相。而鱼翅的佐汁就一定要用鸡、鸭、猪排、干贝和金华火腿溶集一堂,经过3昼夜微火慢熬后方可成为顶汤 [Advertiser] Shangri-La Hotel - Shang Palace [Creative Notes] In this unusual series of magazine advertisements, the most fascinating for us is that it is carefully gathered creative copywriting. Why a bird’s nest to “fine pick 298 Hao Yu?” And why a shark’s fin to “72 hours Dingding baked?” In order to elaborate on these two issues, we are particularly consulted after a celebrity chef in Cantonese, ; Bird’s nest would have kept hundreds of pieces of fine feathers, you must use good eyesight and lasting patience to remove them one by one. Only in this way can we see the pure snowy product in the elegant bird’s nest of Alden Hall. The shark’s fin sauce must be on the chicken, duck, pork chops, scallops and Jinhua ham dissolve together, after 3 days and nights slowly boil the micro-fire before becoming the top soup