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眼看到了年底,又是做明年广告预算的时候了,广告预算做得好不好,比广告片拍得好不好更重要,毕竟80%以上的钱是在投放上,弄得不好,很多钱就浪费了,所以企业都越来越重视广告预算,预算的好坏直接决定着广告的效果和企业市场的好坏,也就决定着企业的业绩。但广告预算是越来越难做了,媒体不断地膨胀,数量在膨胀,连电梯口、公交车和厕所里都有媒体了,版面也在加厚,效果似乎在不断下降,消费者也越来越眼花缭乱。有什么方法是有效的呢?还有什么新的方法能达到更好的效果呢?有什么办法可以避免广告费打水漂呢? 我没有答案,但也许那些最成功的企业有答案,比如宝洁、联合利华、蒙牛、或者那些最一流的专家,比如各个项尖广告公司的总监们,象叶茂中那样的专家们,或者在消费者和媒介方面有十年专业经验的研究专家们……呵,你说得倒轻巧啊,把那么多高手请到企业要多少钱啊?当然,能够听到人家的经验,可以给自己的企业省很多钱,省几十万或者几百万,因此要是花上个一万两万也许值得,可是,再说了,人家会来吗? 会的呀!他们都到北京来了,在第三十九届世界广告大会的前夕,顶尖高手们都来了——
Seeing the end of the year, it is time to do next year’s advertising budget, the advertising budget is doing well, better than the filming is better or worse, after all, more than 80% of the money is put on, make bad, a lot of money Wasted, so companies are more and more emphasis on advertising budget, the budget will determine the direct effect of advertising and corporate market is good or bad, it also determines the performance of enterprises. However, the advertising budget is getting harder and harder to do. The media is constantly expanding and the number is expanding. There are even media in the elevator, buses and toilets. The layout is also thickened. The effect seems to be declining. The consumers are also getting worse. To more dazzling. Is there any way to be effective? What are the new ways to achieve better results? Is there any way to avoid advertising fidgeting? I have no answer, but perhaps the most successful companies have the answer, such as Procter & Gamble Unilever, Mengniu, or top-notch experts such as directors of cutting-edge advertising companies, experts like Ye Maozhong or research specialists with 10 years of professional experience in consumer and media ... Of course, to hear people’s experience, you can save a lot of money for your business, save hundreds of thousands or millions of provinces, so if you spend too much money on your business, The last one hundred and twenty thousand may be worth, but again, people will come? Yes! They came to Beijing, in the 39th World Advertising Conference on the eve of the top masters have come -