市场营销是企业整个经营活动的前沿。营销工作若开展不利,产品的销售势必受到牵连。商场如战场,如果把企业的销售部比作直接向敌人发起攻击的战斗部队,那么与其紧密合作的市场营销部则是一个军队至关重要的参谋部。仅认识到市场营销的重要性,在目前“残酷的”市场经济中似乎还 Marketing is the forefront of the entire business activities of enterprises. If the marketing work to carry out unfavorable, product sales are bound to be implicated. Arcades such as battlefields, if the company's sales than the direct attack on the enemy combat troops, then the close cooperation with the marketing department is an army vital staff. Only recognize the importance of marketing, in the current “cruel” market economy seems to still