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随着通讯和网络媒介的飞速成长,新媒体的种类不断更新,不仅传统广播、电视等媒体受到了冲击,同样也对信息传播的整体发展方向也产生了实质性的改变。本文通过对当前电视媒体发展方向的研究,讨论了新媒体的发展策略。电视媒体发展的现实环境当今社会的传媒发展呈现网络化、数字化、信息化、大众化的综合发展态势,创新型的发展成为了媒体发展的根本需要。尤其是21世纪以来,新媒体对电视传媒的冲击很大,电视媒体领域已
With the rapid growth of communications and online media, the types of new media are continuously updated. Not only the media such as traditional radio and television have been hit, but the overall direction of information dissemination has also been substantially changed. This paper discusses the development strategy of new media through the research on the current direction of the development of television media. The Realistic Environment for the Development of Television Media In today’s society, the media development presents a comprehensive development trend of networking, digitization, informationization and popularization. Innovative development has become the fundamental demand for media development. Especially since the 21st century, the new media has had a great impact on the television media. The field of television media has