在当今信息高速发展的时代,谁能快速及时、准确地掌握信息,谁就能在残酷的市场中占据“制高点”。然而,在人类社会占有重要地位的农村,却在信息传播过程的各个环节都存在不足之处,农村信息生态失衡现象已日益严重。在电视等媒体越来越娱乐化,其他新型媒体一时还不能大面积覆盖广大农村的今天,看报纸还是农民朋友获取信息的重要途径,涉农科技报在农村信息传播中依然扮演着重要角色。 In today’s era of rapid information development, who can quickly and accurately grasp the information, who will be able to occupy the “brigandic” in the brutal market. However, in rural areas where human society occupies an important position, there are some shortcomings in all aspects of the process of information dissemination. The ecological imbalance in rural information has become increasingly serious. As media such as television become more and more entertaining, other new media outlets can not cover the vast rural areas for a while now. It is an important way for newspapers or farmers’ friends to obtain information. The agricultural science and technology newspaper still plays an important role in rural information dissemination.