“人生丰收时刻——稻花香”成为全国家喻户晓的品牌宣传语。消费者品尝稻花香美酒,不仅是味觉上的体验与享受,更是收获了甜蜜、喜悦、希望,是一种美酒与心灵的契合。正是在这种贴近民生的文化感染下,稻花香被广大消费者所接受,成为全国消费者不约而同的选择。 “Life harvest time - rice fragrant ” has become a household name brand propaganda language. Taste rice rice wine consumer taste, not only the taste of the experience and enjoyment, but also the harvest of sweet, joy, hope, is a wine and soul fit. It is in this cultural infection close to the people’s livelihood, rice flower fragrance accepted by the vast number of consumers, as the country’s consumers spontaneously choose.