当下,随着信息传播方式的转变,中国已经进入了新消费时代。在新常态下,哪种传播方式与目标人群的距离越近,哪种方式就越能更有效的传播品牌,拉动销售,这也就是为什么微信会异常火爆的原因。天士力控股集团,作为国内现代中药的领军企业,在新消费时代加强对新媒体的运用,并做出了做了很多尝试。天士力控股集团的官方微信“天士力大健康”(微信号:taslydajiankang)在消费者的需求、兴趣和生活等诸多角度进 At present, with the change of information transmission mode, China has entered a new era of consumption. Under the new normal, which method of communication is closer to the target population, which method can more effectively spread the brand and boost sales, which is why WeChat can be extremely hot. Tasly Holding Group, as the leader of modern Chinese medicine in the country, has strengthened the use of new media in the new consumption era and made many attempts. Tasly Holding Group’s official WeChat “Tasly big health ” (WeChat: taslydajiankang) in the consumer’s needs, interests and life and many other angles