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在社会发展进程中,由于媒介技术的蓬勃发展以及媒介产业迅速兴起等诸多因素的影响,使得公共管理中政府与媒体之间的沟通也发生了根本性的转变,政府与媒体间只有建立良性互动的关系,才能有效解决公共管理中的危机。那么如何调整政府与媒体二者间的关系,有效地进行公共管理信息的传递,直接关系到我国公共管理的效果,也关系到中国社会主义和谐社会的伟大战略目标的实现。
In the process of social development, due to the rapid development of media technology and the rapid rise of media industry, the communication between government and media in public administration has also undergone fundamental changes. Only the establishment of positive interaction between the government and the media In order to effectively solve the crisis in public administration. How to adjust the relationship between the government and the media and how to effectively deliver the public management information are directly related to the effectiveness of public administration in our country and the realization of the great strategic goal of building a harmonious socialist society in China.