高层谈年度合作,中层谈促销规划,底层则像钉子一样扎在卖场改善陈列。学会为零售谈判分类,胜算更大。谈判,就应该是共赢博弈而非零和博弈。零和博弈,意味着一方损失的,正好是另一方所获得的;共赢博弈则是经过双方共同努力实现的双赢。所以,我们与零售商之间谈判,最关键的一点还是要 High-level talks about annual cooperation, middle on promotional planning, the bottom is like a nail tied in the store to improve the display. Learn to classify for retail negotiations, the odds are greater. Negotiation, it should be a win-win game rather than zero-sum game. Zero-sum game, which means that one party lost, happens to be obtained by the other party; win-win game is through the joint efforts of both parties to achieve a win-win situation. So, the key point to negotiate with retailers is still to be