一新媒体时代电视媒体的困境虽然电视夕阳产业论在十年前就已经弥漫在学界和业界,但真正让电视产业退出“新媒体”阵营的,是互联网媒体的崛起和发展,而基于移动的互联网的新媒体,更是让传统电视产业接招吃力。今天,随着移动互联网技术与移动终端硬件技术的发展和普及,“个人数字终端”已经走出科幻大片,成为群众喜闻乐见的智能电话、平板电脑,甚至可穿戴设备。一个崭新的时代已经来临:信息唾手可得,互动易如反掌,真实世界 The dilemma of television media in the era of a new media Although the theory of television sunset has been diffused in academia and industry ten years ago, the real cause for the television industry to withdraw from the “new media” camp is the rise and development of Internet media. The new media of mobile Internet, it is even more difficult for the traditional television industry. Today, with the development and popularization of mobile Internet technology and mobile terminal hardware technology, “personal digital assistant” has gone out of sci-fi blockbusters and become the smart phones, tablet computers, and even wearable devices loved by the masses. A brand new era has come: information is readily available, easy to interact with, real world