汽车品牌厂家没能重视经销商运营中的三个核心项目“价值”管理,而这些正是经销商应对竞争压力并提高自身投资回报的重要手段和工具2014年,随着影响中国汽车市场发展格局的重大政策发布、新商业模式涌现和市场需求变化,各汽车品牌渠道运营压力骤增,经销商盈利性转差,这直接导致2014年底至2015年初多个汽车品牌和经销商间的“补贴大战”爆发。目前,虽然大战硝烟散尽,但基于对多个汽车品牌新年度的渠道商务政策及相关措施的研究分析,我们认为,各汽车 Car brand manufacturers failed to value the three core items of “dealer management” “value” management, and these are the dealer to deal with competitive pressures and improve their return on investment an important means and tools 2014, with the impact of China’s auto market The development of major policy issues, the emergence of new business models and changes in market demand, the pressure on the operation of various brands of motor vehicles surge, the profitability of dealers slip, which led directly from the end of 2014 to early 2015 between multiple car brands and distributors “Subsidies war” broke out. At present, although the war smoke cleared, but based on a number of car brands in the new year’s channel business policy and related research and analysis, we believe that the car