只要内容精彩并能兼顾不同媒介受众对于大事件的共性需求,原来只适于单一渠道的视频可以实现跨界传播。现在谈论网络媒体与纸媒的竞争显然已经过时,网络媒体和电视媒体的内容互补正在成为热点。说替代显然为时尚早,不过随着网络视频的迅速崛起,网络正在向电视媒体输出节目,与早年网络转载平面媒体一样,路径基本相同。四年前,网络媒体首次以奥运赞助商的身份全面参与奥运报道,为网民呈现不一样的奥运大餐。四年后的奥运赛场远离中国本土,怎样才能让网民重燃激情,持续关注远在大洋彼岸的精彩赛事,为中国 As long as the content is excellent and can take into account the common needs of different media audiences for major events, the original video that is only suitable for a single channel can be transmitted across borders. Now talking about the online media and paper media competition is clearly outdated, the network media and television media complement each other is becoming a hot spot. It is too early to say that substitution is clearly apparent, but with the rapid rise of online video, the internet is outputting programs to the television media. The same basic path as that of the earlier media reprinted print media. Four years ago, for the first time, online media, as an Olympic sponsor, was fully involved in the Olympic coverage and presented a different Olympic dinner for Internet users. Four years after the Olympic venues away from China, how can we allow Internet users to rekindle the passion, continue to focus on the wonderful events far away across the ocean for China