一、什么是名牌 　　企业实施名牌战略首先必须明确什么是名牌，自己要创建什么样的名牌。名牌的一般定义是：名牌是质量好、知名度高、竞争力强的产品、服务或商号。但是从营销的角度来看，这是不是名牌的定义呢 ?真正了解产品性能质量的是企业而不是消费者，那么相当一些消费 First, what is the brand name brand strategy First of all, we must clearly define what is a brand name, what kind of brand you want to create. The general definition of brand name is: brand name is good quality, high profile, highly competitive products, services or trade names. But from a marketing point of view, this is not the definition of brand name? The real understanding of product performance and quality of the enterprise rather than consumers, then a considerable amount of consumption