基于互联网而形成的网络文化,不只是简单的信息交流、娱乐消遣,而且对人们的角色认知、个性情感、心理状况和价值取向等产生着潜移默化的影响。网络文化的发展,给思想文化建设既带来诸多严峻挑战,也带来一些有利条件。以社会主义核心价值体系引领网络文化发展,关键是利用好网络文化的特点,采取相应措施,使引领工作真正取得实效。利用网络文化的多元性,增强引领的针对性。随着改革开放的日益深入和社会主义市场经济的不断发展,我国社会结构发生深刻变革,社会经济成分、组织形式、生活方式、利 The network culture formed based on the Internet not only has simple information exchange and entertainment, but also has a subtle influence on people’s role cognition, personality emotion, psychological status and value orientation. The development of network culture has brought with it many harsh challenges and some favorable conditions for the ideological and cultural construction. To lead the development of network culture with the core value system of socialism, the key is to make good use of the characteristics of network culture and take appropriate measures so that the leading work can truly achieve tangible results. Make use of the diversity of internet culture to enhance the targeting. With the deepening of the reform and opening up and the continuous development of the socialist market economy, the social structure of our country has undergone profound changes. The social and economic components, organizational forms, lifestyles and benefits