中国企业家,作为一个新兴的阶层,正受到整个社会的广泛关注。社会在热切地呼唤着企业家,盼望着企业家队伍成长壮大,一切有志于从事企业工作的人也将企业家作为孜孜以求的奋斗目标,希望能够成为其中的一员。成为社会“热点”的中国企业家,应该努力塑造自己的新形象。企业家,是商品经济发展到一定阶段的产物。中国企业家在概念上既与国外企业家具有 Chinese entrepreneurs, as an emerging class, are receiving widespread attention from the entire society. The society is eagerly calling for entrepreneurs, and it is hoped that the entrepreneurial team will grow and expand. All those who are interested in working in the enterprise will also regard entrepreneurs as their goal and they hope to become one of them. Chinese entrepreneurs who have become social “hot spots” should strive to shape their new image. Entrepreneurs are the product of a certain period of development of commodity economy. Chinese entrepreneurs are conceptually related to foreign entrepreneurs