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一、网络消费的特征新世纪的市场营销学将围绕消费者行为的最新变化和技术的创新而发展。网络消费因其特殊的消费环境和消费模式必然呈现出不同于传统消费的特征。
First, the characteristics of network consumption Marketing in the new century will focus on the latest consumer behavior changes and technological innovation and development. Because of its special consumption environment and consumption patterns, network consumption inevitably shows characteristics different from traditional consumption.