所谓客户资源,就是已经合作或正在开拓的目标客户,企业通过建立专业、细分、通畅的渠道,更好地获得客户需求,把握市场变化。如果有人要问,企业最重要的资源是什么?在普遍的买方市场条件下,答案无疑是客户资源。为获取客户资源,几乎每个企业都要支付高昂的营销成本。据新华网今年6月份调查,去年,13家上市家电企业的销售费用高达533亿元,1元利润背后是3 The so-called customer resources, is already cooperation or are opening up the target customers, enterprises through the establishment of professional, subdivision, smooth channels, better access to customer needs, grasp the market changes. If anyone asks, what is the most important resource for an enterprise? The answer is undoubtedly the client’s resources under the prevailing buyer’s market conditions. To get customer resources, almost every business pays high marketing costs. According to Xinhuanet survey in June this year, last year, 13 listed appliance business sales costs up to 53.3 billion yuan, 1 yuan behind the profit is 3