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随着外资航空巨头纷纷进入中国市场,国内航空企业开始面对强手云集的国际市场竞争。如此复杂多变的市场环境,需要航空企业具有快速、灵活的信息收集和反映机制来制定业务计划,长期、有序、持续发展。同时,为了赢得客户的忠诚度和满意度,企业需要庞大精确的客户数据来提供针对不同客户需求的个性化服务,而且最大限度地发挥市场推广的益处。下面三条来自航空企业的新闻正说明了这一点。
As foreign aviation giants have entered the Chinese market, domestic aviation companies began to face strong competition in the international market. Such a complicated and ever-changing market environment requires aviation enterprises to have a fast and flexible information collection and reflection mechanism for formulating business plans and long-term, orderly and sustainable development. At the same time, in order to win the loyalty and satisfaction of customers, companies need vast and accurate customer data to provide personalized services tailored to the needs of different customers and to maximize the benefits of marketing. The following three news from airline companies illustrate this point.