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继加多宝推出一个名为“淘金行动”的微信活动后,作为老对手的王老吉也随即做出了反击。不仅对外公布了“超吉+”战略,而且还将在今年夏季推出全新的“越热越爱”态度罐,来与加多宝的“金罐”进行抗衡。作为凉茶行业的前两名,加多宝和王老吉的竞争将一直持续下去。在“互联网+”的浪潮中,加多宝与王老吉这对欢喜冤家又将进入新一轮的较量。在今年4月底,加多宝率先在新推出的金罐包装上加入了微信二维码,消费者通过扫码即可进入加多宝的微信
After JDB launched a WeChat campaign called “Gold Rush Operation”, Wang Lao Ji, an old rival, immediately made a counter-attack. Not only announced the “super Kyrgyzstan + ” strategy, but also this summer will launch a new “more hot and more love” attitude tank, and JDB more “gold pot ” to contend. As the top two herbal tea industry, JDB and Wong Lo Kat’s competition will continue. In the wave of “Internet + ”, JDB and Wong Lo Kat this happy lovers will enter a new round of contest. By the end of April this year, JDB has taken the lead in joining the WeChat QR code in the newly launched Golden Can Package. Consumers can enter the JDB’s WeChat by scanning codes