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一份报纸必须有自己的定位,有无适当的独特的定位决定了一张报纸能否生存、能否发展。 《人民日报·华东版》(以下简称《华东版》)是《人民日报》于1995年1月在华东创办的第一个地方版,它是中央机关报的地方版,既区别于中央机关报,也不同于省市地方报纸。江泽民同志曾对它作过“宣传党的政策,把握舆论导向,体现地方特色”的指示、《人民日报》也定下了“三结合”的内部方针,即“中央精神与华东实际相结合”、《人民日报》传统风格与地方特色相结合,指导性和可读性、接近性相结合”。同时,华东地区报业发达,各报之间竞争激烈,《华东版》要在地方报之外找到自己的生存空间并不容易。这就需要有自己的特色和定位。
A newspaper must have its own position, with or without a proper unique position that determines whether a newspaper can survive or grow. “People’s Daily · East China Edition” (hereinafter referred to as “East China Edition”) is the first local edition of “People’s Daily” established in East China in January 1995 and is a local edition of the Central Organ Newspaper. It is different from the Central Organ Newspaper , But also different from provincial and municipal newspapers. Comrade Jiang Zemin made an instruction on “propagating the party’s policies, grasping the guidance of public opinion and embodying local characteristics.” The “People’s Daily” has also set an internal guideline of “three unions,” that is, “the combination of the central spirit and East China’s reality” People’s Daily, “combining traditional style with local characteristics, guiding and readability, and combining proximity.” Meanwhile, the newspaper industry in eastern China is well developed and the competition among newspapers is fierce. The “East China Edition” To find their own living space is not easy outside.This requires its own characteristics and positioning.