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每年一次的北京、上海车展是汽车界的大事,更是传媒界的大事。每一年车展都是一次营销传播的战役,此次主场作战的我们又经历了一次战役。但喧嚣弥漫之后,我们能回忆起的不知道还剩下些什么。热闹年年有每年车展前夕,就是要得罪朋友的时候,因为每年都会有无数的朋友打电话、发短信询问能不能“带人”在媒体日进馆,有没有车展门票。每年的媒体证都被热炒,今年更有某交通广播称,媒体证被炒到了8000元一个。不过笔者认为,这有些夸张的成分,反正我是没看到周围有靠卖媒体证发财的。
Once a year in Beijing, Shanghai Auto Show is a major event in the automotive industry, but also a major event in the media industry. Each year the auto show is a marketing campaign, the home of the battle we have experienced a campaign. But after the noise filled up, we can recall that we do not know what is left. Hilarious years Eve every year on the eve of the show, is to offend friends, because every year there are countless friends call, send text messages asked can “bring people” into the media day hall, there is no auto show tickets. Every year, media cards have been hyped, this year more traffic radio said that the media card has been fired to a 8000 yuan. However, I believe that this is somewhat exaggerated ingredients, anyway, I did not see around by selling the media card to make a fortune.