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编者按回顾2014年的中国厨电行业,在宏观经济企稳回升、楼市回暖、城镇化提高的大环境下,各类厨房家电的销售量与销售额总体呈现回升态势。据中国报告大厅专项市场研究中心《2011-2015年中国厨房电器行业市场深度调研与发展趋势预测研究报告》数据显示,2014年中国家电市场总规模11596亿元,厨电呈现增长的态势。有不少业内专家认为,未来5年,国内厨电业的年均复合增长率将超过15%,并呈现高端化、智能化的
Editor’s note By reviewing China’s kitchen and electric appliance industry in 2014, sales and sales of all types of kitchen appliances showed a general upward trend under the macroeconomic stabilization and recovery, property market recovery and urbanization. According to the report of China Research Hall of Market Hall, “2011-2015 Market Research and Forecasting Trend of China’s Kitchen Appliance Industry”, the total size of China’s home appliance market was 1.1596 trillion yuan in 2014, showing an increasing trend of kitchen appliances. Many industry experts believe that the next five years, the domestic compound annual growth rate of kitchen electrical industry will exceed 15%, and showing high-end, intelligent