当前是一个对纺织服装行业非常有挑战性的时期,国家的经济发生着一定变化,互联网为线下销售带来巨大的冲击。但是我认为万变不离其中,产品和传播依然是核心内容。从电商角度来看渠道空前强大,电商打破了以前品牌通过时间和空间优势建立的强大渠道壁垒。现在如果有好的产品和创意,电商会很快帮助品牌创造销售价值。产品在今天越来越重要,比以往任何时候都重要,线下品牌能够逆袭电商,产品是唯一制胜法宝。因为电商让中间环节可以忽略不计,销售的好坏直接在点击中显现出来。同时互联网电商也让你产品的独创性价 The current period is a very challenging period for the textile and garment industry. The economy of the country has undergone some changes. The Internet has had a huge impact on offline sales. But I think that is still the same. Products and communication are still the core content. E-commerce channels from unprecedented perspective, e-commerce broke the previous brand through the advantages of time and space to establish a strong channel barriers. Now with good products and ideas, Ecommerce will quickly help brands create sales value. Products are more and more important today, more important than ever, offline brands can counterattack electricity supplier, the product is the only magic weapon. Because e-commerce to make the intermediate links can be neglected, sales directly or directly in the click of the show. At the same time, Internet e-commerce also makes your product’s original price